Stormi Steele Net Worth: Early Life, Business, Rise to Prominence

In the world of beauty and entrepreneurship, Stormi Steele has made a name for herself as a successful hairstylist, beauty expert, and the founder and CEO of the renowned Canvas Beauty brand. With a net worth estimated at $20 million in 2023, she has become a prominent figure in the industry. This article takes a closer look at Stormi Steele’s life, career, and the path that led her to her remarkable success. Ok, so let’s explore Stormi Steele net worth.

Early Life and Passion for Hairstyling

Born in 1989 in the United States, Stormi Steele’s early life remains relatively unknown. She grew up in the small town of De Kalb, Mississippi, with a dream to create a name for herself. After studying art at Mississippi State University, Steele realized that her true passion lay in hairstyling. Frustrated with her university experience, she made the bold decision to pursue a career in the beauty industry. Read: Alex Becker Net Worth

The Birth of a Business Idea

One fateful night, Stormi Steele had a moment of inspiration that would change her life forever. She woke up with a business idea, a unique hair growth serum using simple, over-the-counter ingredients. Determined to bring her vision to life, she enrolled in a local cosmetology school and embarked on a journey toward becoming a hairstylist and entrepreneur.

From Apprenticeship to Salon Owner

Stormi Steele’s journey began with an apprenticeship at a local salon, where she honed her skills under the guidance of a master stylist. This experience not only helped her earn credit hours for her license but also exposed her to the world of entrepreneurship. Inspired by the independent women she encountered in Huntsville, Alabama, Steele felt a burning desire to establish herself as a successful businesswoman.

The Birth of Canvas Beauty Brand

In 2012, Stormi Steele started concocting her own hair products in her kitchen. Through tireless experimentation, she developed a hair growth serum that yielded remarkable results. After using the serum on her own hair, Steele decided to share her creation with the world. In 2013, she opened her own salon and began using her hair growth serum on her clients, receiving rave reviews.

Launching Canvas Beauty Brand

Buoyed by the positive feedback from her salon customers, Stormi Steele saw an opportunity to take her hair growth serum to new heights. In 2018, she officially launched Canvas Beauty Brand, a line of haircare products that aimed to cater to the diverse needs of individuals seeking healthy and vibrant hair. Steele’s commitment to quality and innovation led her to release new products every month, ranging from deep conditioners to shampoos, with prices ranging from $11.99 to $50.

Stormi Steele Net Worth: How Rich is Canvas Beauty Founder?

Leveraging Social Media and Paid Advertising

To promote her growing brand, Stormi Steele turned to social media and paid advertising. In 2019, she invested in targeted ads on platforms like Instagram and Facebook, spending $100 on her first campaign. The results were astounding, with nearly $15,000 in sales generated in just a few days. Encouraged by this success, Steele continued to use social media as a powerful tool for promoting her products and engaging with her audience.

Stormi Steele’s Rise to Prominence

Aside from her entrepreneurial endeavours, Stormi Steele gained recognition through her appearance on the reality series Love and Marriage: Huntsville. In Season 4, she became a cast member and showcased her dynamic personality and expertise in the beauty industry. Her involvement in the show brought her even more visibility and expanded her reach to a wider audience.

Personal Life and Supportive Partnership

Stormi Steele’s personal life is intertwined with her professional success. She met her partner, Courtney Beasley, at the age of 19, and their relationship blossomed into a supportive and loving marriage. Beasley, too, is an entrepreneur and played a crucial role in supporting Steele’s business ventures. Together, they welcomed their first child in 2021, a testament to their shared journey of love, family, and business.

Stormi Steele’s Commitment to Empowering Others

Stormi Steele’s success story is an inspiration to aspiring entrepreneurs and beauty enthusiasts alike. Her dedication to creating high-quality products, leveraging social media, and building a thriving business from the ground up serves as a reminder that with passion and hard work, dreams can become a reality. Steele’s journey is a testament to the power of entrepreneurship and the potential for individuals to transform their lives through their passions.

Stormi Steele Net Worth and Future Outlook

As of 2023, Stormi Steele net worth is estimated to be around $20 million. With her continued commitment to innovation, quality, and customer satisfaction, it is anticipated that her success will only continue to grow. As she expands her brand and reaches new heights, Stormi Steele remains a force to be reckoned with in the beauty industry.


Stormi Steele’s journey from a small-town hairstylist to a successful entrepreneur and beauty maven is a testament to her unwavering determination and passion. Through her Canvas Beauty brand and her presence in the media, she has made a lasting impact on the industry and inspired countless individuals to pursue their dreams. With her net worth estimated at $20 million in 2023, Stormi Steele is a true icon in the world of beauty and entrepreneurship.